About Calcs.com
Calcs.com (formerly ClearCalcs) is transforming how engineers design. Engineers became engineers to solve problems, not to wrestle with outdated spreadsheets or clunky tools. Our platform helps structural engineers run fast, accurate calculations and even build and share their own, freeing them to focus on what matters most: designing safe, efficient, and innovative structures.
Today, thousands of engineers across hundreds of firms use Calcs.com to power over 70,000 projects each year across the Americas, Europe, and Australia. We’ve proven product-market fit through strong adoption of our product-led growth model, and we’re expanding rapidly with enterprise partnerships with manufacturers and standards bodies.
And we’re just getting started. Our vision is to power every field of engineering that runs on math.
The Role
As the first lifecycle marketing manager at Calcs.com, your primary goal will be to help engineers and design professionals get more value from Calcs.com at every step of their journey. From the moment someone signs up, registers for a webinar or downloads a resource, through their first project and into long-term adoption, you’ll design thoughtful experiences that guide users with clarity and confidence.
The role is about owning the connective tissue between marketing, growth, product, and customer success - building experiences that engineers trust to guide them from curiousity to confidence to advocacy.
This is a hand-on role for someone who can set the strategy and build the campaigns - ideal for a marketer who thrives on experimentation and data. You’ll join a team of curious self-starters who embrace feedback, build trust through their work, and continually look for better ways forward.
Key Responsibilities
- Own lifecycle marketing strategy and execution, from first touchpoint (webinar registrations, blog leads, free trials) through to retention and expansion.
- Take end-to-end accountability for lifecycle metrics and KPIs - including trial-to-paid conversion, retention rates, and expansion revenue - connecting lifecycle activities directly to business outcomes.
- Build multi-channel journeys focused on email, in-app, and onboarding content that make it easy for engineers to get started, discover new workflows and expand usage in Calcs.com.
- Work cross-functionally with product, sales, customer success and RevOps to align lifecycle messaging with the broader customer journey, design segmentation strategies, and connect lifecycle programmes to revenue data.
- Act as the lead operator for lifecycle marketing: prioritize across multiple projects, occasionally coordinate collaborators or contractors, and ensure the marketing calendar run predictably.
- Establish a framework for testing, measurement, and documentation - turn learnings into repeatable playbooks that scale with the team.
- Partner with marketing leadership to connect lifecycle programes with other channels (content, events, paid campaigns) for a cohesive user experience.
- Maintain clear reporting and dashboards that communicate lifecycle performance and insights to marketing leadership.
- Use data to identify drop-off points, high-value actions, and opportunities to improve engineer experience.
- Manage and optimize lifecycle tools and explore technical integrations that enhance automation.
- Continuously scan for new opportunities and innovations, from emerging lifecycle tactics to AI-driven personalization. bringing ideas that improve how we engage, retain, and grow our community of engineers.
What We're Looking For
Marketing & strategy skills
- 4+ years of lifecycle/CRM/email marketing experience in SaaS (B2B experience preferred).
- A strong analytical mindset. You need to be comfortable interpreting data, running experiments, and drawing insights that drive commercial outcomes.
- Demonstrated success translating business goals into lifecycle programs.
- Deep understanding of user psychology and the customer journey. You need to be able to design communications that guide users from first touchpoint to long-term adoption.
- Excellent written communication and attention to detail. You need to be able to explain complex ideas simply and clearly.
- Knowledge of email marketing best practices, including brand consistency, accessibility, deliverability, and compliance.
Technical & data skills
- Hands-on experience with marketing automation platforms (Customer.io, HubSpot, Braze or similar).
- Working knowledge of HTML and CSS for troubleshooting and customizing campaigns.
- Familiarity with JSON data structures and if/then scenarios for advanced personalization and dynamic content.
- Exposure to AI tools or machine learning techniques to work faster, test new approaches, and scale personalization (a plus, not a requirement).
- Comfort with technical concepts; SQL, APIs, or data workflows are a strong plus but not mandatory.
About You
- You’re a systems thinker who enjoys connecting the dots across journeys, data, and outcomes.
- You can balance strategy and execution. You’re equally comfortable rolling up your sleeves to QA a test or write an email as you are building a strategy deck.
- You thrive in a fast-moving environment where experimentation, feedback, and iteration are part of the culture.
- You’re humble and curious, always open to learning from data, feedback, and colleagues.
- You’re motivated by the opportunity to build a lifecycle function from the ground up.
Why Join Us
- You’ll shape how thousands of engineers experience Calcs.com and directly influence growth.
- Join a company scaling globally and redefining how engineers work.
- Work alongside curious, resourceful team members who value human connection, trust, and finding a better way.
- Be a part of a mission-driven product that supports professionals building the future of safe and sustainable structures.
- We focus on outcomes, not hours - giving you the space to thrive.
